Some of the biggest issues facing many business owners revolve around their employees. It’s not unusual to hear many business owners ask the questions: How do I find the best people for my business? When I find them, how do I get the best from them? When I do get the best from them, how [...]

Why did you get into business for yourself? Was it to be your own boss? Choose your own hours? Have more time with the family? Spend more time doing what you love? Chances are, you answered yes to all these questions. These days, you probably wonder where the time went. Why you spent 12 hours [...]

In a previous blog we looked at the importance of writing down goals. In this blog we look at probably the most common way to create your goals and some supporting techniques to help you achieve them faster.  Creating SMART Goals SMART goals are just that: smart. Whether you are setting goals for your personal [...]

We’ve all heard about the power of setting goals. Everyone has surely seen statistics that connect goal setting to success in both your business life, and your personal life. I’m sure if I asked you today what your goals are, you could rattle off a few wants and hopes without thinking too long. However, what [...]

The key to total and complete business success is to systemise your entire business. In short, design everything in your business so it runs on autopilot. Think McDonalds. Everything in every McDonalds is systemised from the ordering of sauces to the temperature of the fryer. The consistency of their food… no matter where you buy it [...]

  What To Do With Your Results The first thing to do is see what’s not working. If an ad is getting a very low response (which means the profit margin from the sales is not at least paying for the ad), kill it. Of course, you need to consider the lifetime value of your [...]

If you don’t know where your customers come from, you’re really stabbing around in the dark. You have no real idea which marketing campaigns are working, how well your salespeople are doing or even how much each sale is ‘costing you.’ Once you know these things, you have the power to make decisions, and good [...]

Remember the 80/20 rule. 20% of buyers will bring you 80% of your revenue. Focusing on the 20% will always bring you a greater impact, and it’s also much more cost effective. If you’re spending £500/month on advertising, you’re using a “shotgun” approach to a broad market, 99.9% of whom will never buy what you [...]

As a business owner or someone out there promoting the services and products of your business, you will often be aked “what do you do?” This may be casually when you are out meeting people or more formally at a networking event. What do you say? Do you talk about how long you have been [...]

Lead generation involves the finding of prospects and convincing them to provide you with their name and other data. Done properly, it identifies your highest quality leads and locates where they can be found. When you know the proper strategies and tactics required to get them to respond, your revenues, sales and profits will soar. [...]